Rows of shops selling beach buckets and flip-flops line the sea front of Benidorm, the Costa Blanca's largest and liveliest resort town where hordes of tourists throng the streets 24 hours a day.
Of the thousands who come to holiday here on the town's three miles (five km) of white sandy beaches each year, many have stayed and purchased apartments in the numerous blocks that now dot the skyline.
Benidorm, north of Alicante, is the party capital of the Costa Blanca with an unrivalled nightlife and a daytime carnival-like beach culture. Remnants of Benidorm's historic past are now well hidden, but tucked into the Casco Antiguo section are the ruins of a castle built in the 14th century to fend off Berber pirates.
Benidorm's spectacular sunsets are best viewed from the castle's 'mirador' (balcony). The place to see and be seen in the town however is the Playa de Levante, a two-mile (three km) boardwalk lined with trendy cafes and bars.
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